The Importance of A Business Website

Hartmann Industries
3 min readJan 28, 2019
Is your business fully taking advantage of the internet and globalization?

Do You Need a Business Website?

If you are running a small or medium-sized website, you might assume that you don’t need a business website. However, websites can offer incredible marketing opportunities, meaning that it would be a real shame to pass up on them without giving them due consideration.

What Are 3 Ways that a Business Website Can Help Small and Medium-Sized Businesses?

Here are 3 ways that a business website can help even small and medium-sized businesses:

Boost to Credibility

Much of marketing is based on creating an image of professional reliability. Nowadays, consumers have come to expect even small and medium-sized businesses to have websites of their own, meaning that those that don’t tend to fall in their regard. This is critical because you can’t actually sell people on your products and services unless you can overcome their initial reluctance to listen to your marketing, which is why an image of professional reliability can prove to be very useful.

Make Your Business Easier to Find

There are studies suggesting that 9 in 10 consumers will use the Internet to look up their options for the products and services that they are interested in. As a result, if you don’t have a website, you are going to miss out on a lot of potential customers. However, it isn’t enough to have a website because most people will limit their research process to the first few websites in their search results, meaning that the best business websites need to be optimized for Google and other search engines. There are various ways to go about making websites more appealing to search engines, but the best way is to create a website that will provide genuine usefulness to its intended users. Unfortunately, this is much easier said than done, which is why there are numerous resources out there that exist for the purpose of helping interested parties make their websites more useful and otherwise more appealing to search engines.

Increased Convenience for Potential Customers

Speaking of which, a website is a much more convenient option for consumers to look up particular products and services than most of the other options out there. If you are not fully convinced, think about whether you would be more willing to visit a website or make a phone call. By having a website, businesses can make it more convenient for interested individuals to look up information about them, thus increasing the chances of them actually doing so. Each person who chooses to visit your website is a person that you can direct further marketing materials towards, thus giving you another chance to turn an interested individual into a paying customer.

How Can You Ensure the Right Business Website?

Theoretically, you could learn to make your business website on your own, but that tends to be an inefficient use of your valuable time when you have a business to run. This is particularly true because the best websites need to be updated on a regular basis, whether because you need to post new content to keep people interested or because you need to make sure that everything is up-to-date so that it is secure. As a result, unless you already have the necessary expertise and experience for website design as well as website building, you might want to look into professionals in your local area who can provide you with a much-needed helping hand.

Hartmann Industries, LLC. and its global subsidiaries assist and improve companies by increasing their efficiency and productivity with a range of custom software solutions and managed IT services.



Hartmann Industries

Global consulting solutions for a data-driven future: IT, marketing, logistics, security, intelligence, finance